Practice Development

Enhance Your Medical Writing Skills

By Erik Goldman

Let’s face it: there’s a LOT of healthcare content out there, and most of it is badly written. On the one hand, there are academic research articles with their mind-numbing jargon, tedious run-on sentences, and over-reliance on passive voicings. On the other, there’s the deluge of click-bait medical “stories” that dumb down the data to […]

Functional Med Practices Show Resilience Through the COVID Storm

By Erik Goldman

Data from a survey of over 3,500 functional, integrative, and metabolic medicine practitioners suggests that most are navigating the stormy post-COVID waters with considerable resilience. Compared with other physician surveys posted over the course of the last 9 months, the functional and holistic clinicians in this cohort report fewer practice closures and less income loss. […]

Financial Fixes for Physicians

By Grant Jackson, MD, Contributing Writer

We doctors spend years training to take care of patients, but we get little if any financial education.  There is no financial planning or tax strategy rotation in residency. But there should be, because far too many of us discover later on in our careers that not only are we losing sleep over our patients, […]

With New Platform, Fullscript Streamlines Practice-Based Dispensing

By Erik Goldman

Virtual practice has become a necessity in the COVID era, and telemedicine will likely continue to expand even after the pandemic wanes. For practitioners of holistic and functional medicine, the dispensing of supplements and other products is a vital component of both in-person and virtual practice. But managing dispensaries whether online or in-clinic, can be […]

It Was 20 Years Ago, Today…. Reflecting on HPC’s First Two Decades

By Erik Goldman

On October 15, 2000, the first edition of Holistic Primary Care rolled off the presses at Democrat Printing & Lithography in Little Rock, Arkansas, and into 60,000 doctors’ offices across the country. And just like that, an idea had back in 1986 had suddenly become a tangible reality, giving voice to a movement aimed at […]

Your COVID Communications Could be Illegal: How to Avoid FDA & FTC Trouble When Marketing Your Practice

By Erik Goldman

Since COVID erupted, the FTC and FDA have issued hundreds of warning letters to practitioners requiring them to delete online posts about immune system support or potential COVID treatments Many practitioners who got warnings were completely unaware they’d done anything wrong Some practitioners have had their merchant services accounts suspended; others have received threats of […]

Healing Primary Care’s Moral Injury

By Erik Goldman

For decades, the United States has failed to invest in primary care. The result is a situation that has sorely compromised the health and well-being of patients and practitioners alike. Though it consistently accounts for 50% of all annual medical visits, primary care represents less than 7% of the nation’s total healthcare expenditures, and receives […]

Words of Warning: Fed Reprimands Clinicians on COVID Communications

By Erik Goldman

Any public health crisis creates a ripe situation for marketers promising quick cures and phony protections. With COVID-19, the huckstering began almost immediately. So did federal regulatory actions.  By the second week of March, the FDA had issued cease-and-desist warning letters to seven companies for selling COVID-19 remedies, including teas, essential oils, tinctures, and colloidal […]

Remote Patient Monitoring: From Luxury to Necessity

By Russell Jaffe, MD, Contributing Writer

Patient self-assessment tools, along with remote consultation technologies, have evolved rapidly over the last decade. Until recently, they’ve been considered luxuries for highly motivated patients and future-forward clinicians. In the post-COVID world, where many physicians have closed their clinics and patients are deferring all but the most essential in-person visits, telemedicine and remote monitoring are […]