Bar Wars: The Un-Sugarcoated Truth About the Clif vs KIND Controversy
On March 6, New York Times subscribers came upon a full-page open letter—in print and online– from the popular snack food company Clif Bar, challenging competing brand, KIND, to live up to its name and go completely organic. Was this an earnest plea for corporate responsibility or a shrewd marketing ploy? Either way, the ensuing “bar fight” underscores both the massive size of the “healthy” snack market, and the rapid growth of consumer demand for healthy and eco-friendly foods.