Let’s face it: there’s a LOT of healthcare content out there, and most of it is badly written. On the one hand, there are academic research articles with their mind-numbing jargon, tedious run-on sentences, and over-reliance on passive voicings.
On the other, there’s the deluge of click-bait medical “stories” that dumb down the data to the point of idiocy. And that’s assuming you can actually get past the shoddy grammar.
Yet it is possible to create lively medical content that’s scientifically accurate and emotionally engaging. It just takes few simple skills, tricks, and a bit of practice.
In this free hour-long writing workshop, produced in collaboration with Southwest Colllege of Naturopathic Medicine, Holistic Primary Care’s founding editor, Erik Goldman, shares some of what he’s learned over his 36 years as a medical journalist.
We’ll cover:
- Translating academic/scientific content into impactful feature content
- Style shifting for different audiences
- Strengthening rhythm, flow, and readability
- “The Long and the Short of It”— Adjusting your style from tweet to tome
- Medicolegal and regulatory issues to consider
- Tips for creating partnerships with publishers and editors
This is a fun, fast-paced session full of practical tips to help you enhance and strengthen your writing abilities.
Erik L. Goldman is the founding editor of Holistic Primary Care-News for Health & Healing, a medical publication serving ~60,000 professionals with news and education about non-pharma alternatives for preventing & treating common chronic conditions. He is also co-producer of “Heal Thy Practice: Transforming Patient Care,” a series of conferences that explored practice models to support holistic medicine; and The Practitioner Channel Forum, an annual executive retreat focused on the opportunities and challenges in the practitioner segment of the natural products industry.
Erik has been a medical journalist since 1985. He graduated from the State University of New York-Binghamton with a BS in biology and philosophy. Prior to co-founding HPC, he was the New York Bureau Chief for International Medical News Group, one of the country’s leading medical trade publishers. While at IMNG, he covered a range of medical specialties, as well as socioeconomic issues in health care. He has also written and edited medical textbooks, monographs, and a wide range of print and digital medical education media.His personal interests include music, movement, cooking, urban gardening, and late night walks around his beloved New York City.
