A Revolution in CoQ10: Advancing Energetics through Cellular Metabolite Optimization

Co-enzyme Q10 is among the most widely purchased dietary supplements worldwide. Yet many people who take it don’t get the optimal benefits they seek from this important metabolic cofactor. 

New research suggests that Geranylgeraniol (GG), a naturally-occurring substance in the seeds of the Annatto plant (Bixa Orellana), can increase the body’s natural production of CoQ10, improve its absorption by cells, and optimize the effects of CoQ10 supplementation.

Clinically, the combination of GG and Ubiquinol can reverse skeletal muscle damage, restore muscle function, ameliorate the adverse impact of statin drugs, and improve energy production in the heart and other organs with high metabolic rates. 

In this webinar, Barrie Tan, PhD, one of the world’s experts on annatto-derived compounds, explores new insights into the biochemistry of Ubiquinol, Geranylgeraniol, and the ways in which the combination of these two compounds represent paradigm shift in the way we view CoQ10 and cellular energetics.


Dr. Barrie Tan earned his PhD in Chemistry/Biochemistry from the University of Otago, New Zealand and spent several years as a professor at UMass. Credited with discovering a form of vitamin E called tocotrienol in three major sources – Palm, Rice, and Annatto, Dr. Tan was dubbed the “Tocotrienol King” by cardiologist Stephen Sinatra, MD.

Dr. Tan is currently the President of American River Nutrition, a natural health R&D company he started with his wife, Elizabeth, in 1998. His research focuses on lipid-soluble nutrients that reduce and slow chronic conditions.

Subscribe to Holistic Primary Care