“Clinically Validated Daily Intake”– An Antidote to Supplement Fairy-Dusting?
The “Clinically Validated Daily Intake” is the minimum daily amount of a dietary supplement ingredient that has been found to produce a positive health effect in human studies. Broad use of CVDIs on supplement labels could go a long way in stopping the practice of “fairy dusting” products with insignificant amounts of popular ingredients. Will the industry embrace the CVDI concept?