By Erik L. Goldman | Editor in Chief
- Vol. 5, No. 2. , 2004
For years, industry consultant Ian Newton has been trying to convince health insurers that they ought to cover multivitamins. To do so, he developed a comprehensive computer modeling system that allows insurance execs to see the kinds of savings and health benefits they would gain. While institutional inertia has prevented most of them from moving, increasing cost pressures are starting to open some eyes.
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