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Evolving Business Models for Wellness-Based Practice (45 minutes)
Mainstream “health care” systems these days are really more about disease than about actual health. Despite public demand for holistic, health-focused services, major insurers and hospital systems have been very slow to respond. Yet, innovative wellness-oriented models have been steadily evolving over the last decade. Ms. Gronvold, a veteran of the spa, fitness and hospitality industries, highlights where the new opportunities are for holistically-minded clinicians.
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